SEO vs PPC is a topic that many SEO Experts have debated for years
let’s start first by defining
Pay per click (PPC)
Also referred to as cost per click. It is a form of internet advertising used to direct traffic to websites. With this model advertisers pay the publisher (typically a website owner) when the ad is clicked. Google Adwords, Bing Ads and Yahoo Ads are some of the top producers. PPC is defined simply as “the amount spent to get an advertisement clicked” or CPA. However PPC advertising is open to abuse through click fraud and there are no known statistics that show how effective PPC really is. Google and others have implemented automated systems to guard against abusive clicks by competitors or corrupt web developers.
Success is Dependent on More than Just Good Ads
The Time Factor
Search engine optimization (SEO)
Is effectively preparing a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. The more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
Visibility and Credibility
Results Take Longer