Can Google Rankings Make or Break a Business?

  • November 26, 2014
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Yes Google Rankings Can Make or Break a Business

Sabotage has become is a serious problem and the more that Google’s spam team seems to do the worse it seems to get. The damage doesn’t have to be that big to have a massive effect on your site’s performance. In our market even a 3 place drop can ruin your business. That means less money and traffic for your brand. It is scary to think how reliant many businesses have become on search, but search is big business. Google pulled in $5.19 billion in revenues in the 1st quarter of 2008, with $3.40 billion from Google’s websites. Advertisers would not spend that much unless they profit from it.

How Much Are the Search Results Actually Worth to Google?

Not once, but twice Google has accidentally publicly displayed values on their search results. But unfortunately both times the values were encoded and we can’t see that data all the time.

  • Unfortunately the only data points Google share with marketers are
  • the price they charged you for a click
  • how many clicks they sold you
  • any conversion data you decide to share with them
  • rough estimates of click value via their Traffic Estimator tool

You only get those first 3 AFTER you are charged for the traffic, and the fourth offers rough estimates which are likely to be wildly off unless you understand their various ad matching types and normalize the data.

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