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SEO vs PPC is a topic that many SEO Experts have debated for years

let’s start first by defining

Pay per click (PPC)

Also referred to as cost per click. It is a form of internet advertising used to direct traffic to websites. With this model advertisers pay the publisher (typically a website owner) when the ad is clicked. Google Adwords, Bing Ads and Yahoo Ads are some of the top producers. PPC is defined simply as “the amount spent to get an advertisement clicked” or CPA. However PPC advertising is open to abuse through click fraud and there are no known statistics that show how effective PPC really is. Google and others have implemented automated systems to guard against abusive clicks by competitors or corrupt web developers.

pros

User-Friendly
Easy Geo-Targeting
Immediate Results

cons

Short-term Investment
Success is Dependent on More than Just Good Ads
The Time Factor

Search engine optimization (SEO)

Is effectively preparing a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. The more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

pros

Visibility and Credibility
High ROI
Long-term investment

cons

Results Take Longer
High Maintenance
Tough Competition

I can handle advanced SEO campaigns and have become an expert in all aspects of Search Engine Marketing, Reputation Management, Pay Per Click, Keyword Analysis and Link Building Campaigns.

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8 Comments
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