Internet reputation management or online reputation management is the process of crafting professional strategies to protect companies, brands and individuals from negative publicity campaigns on internet. To put in simple terms, it includes all the necessary steps to decrease the intensity of damage caused to the online reputation of individuals, companies and brands. It can also be defined as the professional steps taken to improve the online reputation of individuals, companies and brands.
What will your firm do for me to create, manage and safeguard my online reputation?
1. Identify yours / your company’s / your brand’s current reputation in the web & will collect the Good, Average & Defamatory URLs in organic searches, for keywords related to you/your business/your brand. 2. Push down the negative reviews to the deeper pages of Search Engines so that the positive reviews are positioned in the top search result pages. 3. Maintain the positive status consistently. 4. Write positive reviews, blogs and press releases & position them in top search results, for keywords related to you/your business/your brand.
Why is online reputation management important? / Why should I make reputation management a priority?
More than 86% of web users use Google, Yahoo or Bing to find what they are looking for .Studies have proved beyond doubt that when customers search for yours, your company’s or your brand’s name and the search engine results get displayed, if you/ you company/ your brand has one or more bad reviews in the first three pages of search engine results, 7 out of 10 customers will click on the negative reviews and read them. Hence countering negative online publicity is very important these days.
What can be the consequences of a tarnished online reputation?
A bad online reputation can create a lot of troubles in personal and professional relationships. Business and brands will lose prospective partnerships and deals. Negative Online Reputation will also create doubts about your company, products and services, and will often lead to lose of potential customers and business.
Neither I, nor my company or brand has done anything bad, then why will some post negative comments?
The reason to post negative comments is not entirely under your control or based on your deeds. A fired/ unhappy employee, an angry customer or friend, a competitor, or even a mischievous scandal monger can target you/your company or your brand.
How long with the result of your process last?
Once we push back all the negative results, the positive results will outrank them. These positions will remain more or less the same as long as process continues. However, it is important to note that the search engines constantly update their algorithms and reassess websites. Hence no one can guarantee placement in Search Engine Results Pages (SERPs) after the completion of the process.
Will you completely eliminate all the negative reviews about me/my company/my brand?
It may sound nice, but it is not 100% possible. In some cases we can request the web master to remove the negative information. But this is not possible in every case. Most often we use SEO to basically push the negative reviews down by improving the position of the positive reviews about you or your company. Other methods include creating optimized blogs, articles, press releases and pages on social media websites. The approach may vary with project.